Nathan Smith, the founder of Zynali Marketing Solutions, used social media marketing strategies to escape a life of working in a prison. For 13 years, Nathan spent his days working in a depressing prison environment and he needed to escape. In 2009, Nathan launched his first website, CoffeeNate.com. Perhaps this would be his escape tool. With no funds for advertising or promotion, he knew that he needed a way to get the word out about his site, but it needed to be something that didn't cost money. Social media was the answer! Nathan quickly grew a following with Facebook and Twitter, investing several hundred hours into communicating with users who were looking for information about coffee. In 2011, CoffeeNate punched the prison time clock for the last time! more... See more text