The Tourism White Rock Association is the official destination marketing organization for the City of White Rock. The organization is governed by a Board of Directors comprised of nine members that represent a cross section of tourism and community stakeholders.Tourism White Rock is fully dedicated to: Promoting White Rock's primary attributes as the beach, food and beverage, retail shopping, festivals and events. Attracting residents of the Lower Mainland, Western Washington State and from all over the world to visit White Rock for day trips, romantic getaways, small-group meetings or for a perfect vacation destination for the whole family. Raising awareness of White Rock as a destination and motivating decisions to visit White Rock among residents of the higher population areas of BC, Alberta, and western Washington State. Attracting leisure travel visitors and convention/business visitors to the Lower Mainland to visit White Rock. Initiating marketing tactics that will attract visitors in the shoulder season more... See more text