ne-go-ti-ate [ni-go-she-at]to bargain with others for an agreement.Just about anyone with an email address or a phone can execute your media plan - IF you are willing to pay published media rates.ROI is dependent upon the ability to negotiate aggressive pricing, frequency, and placement.At Miller Direct Media, we understand the dynamics that dictate the difference between what you are asked to pay and what you should pay. traditional mediaThe foundation of Miller Direct Media is our extensive experience and success in media planning and media buying within traditional media outlets.- Newspapers & Magazines more... See more text