Whether you like it or not, your brand never stands still. Because of technology, it is a dynamic, ever-changing entity. It is part of conversations you might not have started, it gains layers of meaning you may not have added, and it is part of communities that you have no real control over.To make sure you are an active participant in your brand's development, you need to work smarter. Smart brands don't see danger, they see opportunity. more... See more text